iPhone HD
This work aimed to anticipate the design of the iPhone HD (or iPhone 4,release on june 2010), taking into account the design of the iPhone 3G,the design of Apple products and a projection towards what could be the
future shape of Apple products. Slightly taller and thinner than the previousversion, it carries a much bigger screen :
iPhone HD iPhone 3GS
length : 4.88 inches length : 4.54 inches
width : 2.77 inches width : 2.44 inches
depth : 0.47 inch depth : 0.48 inch
display : 4,5 inches display : 3,5 inches
The pebble-shaped, well-rounded, provides ergonomic grip. The round home button is replaced by an oval shaped button. This shappe is mirror at the top and carries the ear speaker, the light detectors and the camera videoconferencing. From a technic standpoint, the iPhone HD meet the expectations of consumers: front facing camera, HD 16:9 screen (800 by 450 pixels), integrated flash. Once the design was finish, I worked on the advertising promoting the iPhone HD as the standarts advertising from Apple did (30 secondes lenght, white background, upbeat music ...). This commercial intend to highlight one of the major new features of the iPhone HD : video conferencing. To talk and see someone contributes to the social nature of the phone, therefore,
each of the 12 phones that scrolls describe a social features (facebook, messages, twitter, skype…). The last phone displays videoconferencing between two people: a tourist on vacation in France and a man in a bar.
Designer
olijf.fr
Program
Imaginate the iPhone HD
Time-table
Project : march 2010